.Histroy
of Savage Garden
They first met when Daniel
had a band and needed a singer, so he advertised in the paper in
1993, and Darren showed up! After hearing Darren, Daniel knew he
had hit the right formula. Says Daniel, "We both knew it
wasn't going to be too long before we were writing songs together
away from the other guys in the band." Darren continues,
"We were both incredibly ambitious. We really connected that
year and there was a lot of positive energy and positive thinking
in terms of us getting together. I think Daniel and I just shared
a common goal, we were interested in the same kinds of music and
the way that we wanted a handle it was very similar."
They spent two years playing covers in clubs and pubs around
northern New South Wales (Australia) and then made a conscious
decision to devote themselves to music full time in 1994, and
started to write and sing their own compositions. Quote Darren,
"I was a kid who always did really well in school. I was at
uni, hopping between all sorts of different degrees. So I think a
lot of people were shocked when I turned around and said, 'Hey,
guess what? I', deferring all my subjects and I'm going to be in
a rock band!' In the end my family were nothing but supportive,
and now they're our biggest fans. They keep every snippet of info
on us." Quote Daniel - "My parents knew it wouldn't be
long before we achieved something within music, but every now and
then, I think it scared the hell out of them that it's actually
happening, it's getting bigger every day and things are really
starting to open up - not just in this country but overseas as
well."
The two unknowns sent out a five-track demo to 150 manager and
record companies. Only 2 responded. One was John Wooddruff who
listened once to the tape and flew to Brisbane to sign them to
his management company JWM and publishing firm Rough Cut.
In 1995, when Woodruff approached major record companies, they
turned him down - over his deal, not the songs. He demanded they
sign the band for Australia and New Zealand only, allowing him to
sign with whom he liked internationally. The majors prefer world
deals. Woodruff ended up taking out a second mortgage on his
house to pay for the recording on the first album.
As Darren also commented, "we literally decided we were
going to get a record deal. We never once stopped to think about
whether it would or wouldn't happen, or for that matter how it
would happen. On reflection that was pretty suicidal really, so I
guess we are just incredibly excited and thankful to be at this
point." Daniel picks up the story, "To think that in
the last year (1997), we have made a record with someone as
legendary as Charles Fisher (his debut albums include Hoodoo
Gurus, Air Supply, 1927) and then mix the record with Chris Lord
Algae, who's name we used to read on the Stones cover and the
like, is quite mind boggling for us. John Woodruff's involvement
(The Angels, Baby Animals, Diesel etc) has been a great bonus,
and then to see the early reaction to the record; it's been like
you have to pinch yourself sometimes to see if you're
awake."
The name "Savage Garden" came from an Anne Rice novel
(author of 'Interview With The Vampire' trilogy). Quote Darren,
"Anne talks about the world as a savage garden. There are
two levels. One is beautiful but in the other, underneath, we're
all savage beasts. WE thought that was quite fitting - but we
don't want to sound too poncy. It's all just pop music!"
Quote Daniel, "Originally, we had about four names. Like
Dante's Inferno and Bliss. But every name we chose was already
taken - it was really frustrating."
So, SAVAGE GARDEN was created. Says Darren - "We went into
this expecting to succeed." "It's only just the
start", warns Daniel, "We've got a long way to go and a
lot to earn about our craft and the business and I only hope that
we continue to encounter the good fortune that we have enjoyed so
far. I guess it's up to whether the people like our music
now."
Savage
Garden Facts
In 1998, Savage Garden's earnings were estimated by Business
Review Weekly magazine at $35 million, topping the Top 50 list of
Entertainers. The year before they pulled in a reported $11
million.
The first album has sold 11 million worldwide
When the Savage Garden album was first released in 1997 in the
US, it reached No 25. Then when "Truly, Madly, Deeply"
exploded over American radio, the album rushed back up to No. 3,
selling an extra 3 million copies. "Truly Madly Deeply"
was the most played song on US radio in 1998.
Savage Garden records were hits in Nth America, Europe and ASia.
Roadshow was a young struggling label, which was distributed
through Warner. It had launched itself with ten acts, none of
which worked. Roadshow got Savage Garden by giving thm a royalty
rate of 20%, twice as much as what major labels give their
artists. It was a smart move: it made the label a lot of money.
"I Want You" released June 1996, peaked at No.3 on the
national charts and went platinum. Follow-up "To the Moon
and Back" went to No 1 and sold over 135,000 copies.
"Truly Madly Deeply" is their biggest hit, staying at
No. 1 for eight weeks and selling over 160,000 copies.
The Savage Garden album, released here March 1997 (Australia),
debuted at No. 1 on the Oz charts and stayed a total of 19 weeks
in the top spot. It spent 36 weeks in the National Top 5, sold
800,000 copies and was top seller for 1997.
A US radio exec in Australia for a conference heard "I Want
You" and took a copy back. Suddenly 50 stations were playing
the track even before it was released. A bidding war began
(Arista flew them to the U.S. to make demos). But they signed to
Columbia in America, in November 1996.
Industry estimates are Savage Garden earned $100,000 from just
airplay in America for "I Want You". It was the 14th
most played track on US radio for 1997. "Truly Madly
Deeply" was the first Australian disc to go to No. 1 in
America since INXS's "Need You Tonight" in Oct 1987.
Only four tracks by Oz-based acts have topped the US charts: the
other two times were "Who Can It Be Now" and
"Downunder" both by Men at Work.
The Savage Garden album went No. 1 in Canada, Turkey, New Zealand
and Istael, and cracked the charts in Sweden, Austria, Norway,
Finland, Germany and parts of Asia.
"Truly Madly Deeply" went to No. 4 in the UK, the album
peaked at No. 14.